theresa
mayer
People, Strategy & Execution
Business Generalist | Executive MBA
EDUCATION & STUDIES
Executive Master of Business Administration
Innovation Management, Business Creation & Entrepreneurship
TUM School of Management, Munich, DE
Bachelor of Arts
French Literature & Legal Studies
Ludwig-Maximilians-University, Munich, DE
State Certified Business Professional
Management, Finance & Accounting, Economics
Chamber of Industry and Commerce, Munich, DE
State Certified Language Expert
English, French, Economics, Politics & Culture Studies
RFS Foreign Language Institute, Regensburg, DE
General Matriculation Standard
Hans-Leinberger-Gymnasium, Landshut, DE
Oct 2020 - Jul 2023
Oct 2011 - Mar 2015
Sep 2009 - Jul 2011
Sep 2008 - Jul 2009
Jun 2008
PROFESSIONAL BACKGROUND & EXPERIENCE
since Nov 2025
Dec 2023 - Feb 2025
(1 year, 3 months)
Nov 2020 - Nov 2023
(3 years, 1 month)
Sep 2018 - Oct 2020
(2 years, 2 months)
Aug 2016 - Dec 2017
(1 year, 5 months)
Chief of Staff
Germany's largest neighbourhood network with 3.5m users, a Hubert Burda Media company
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Member of the senior management, responsible for overseeing the strategic direction of the company and improving structure and processes across the organization:
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Led strategic planning and OKR processes to align the organization on company goals and investor expectations
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Led cross-functional teams across Product, Sales, Marketing, and Community Management to accelerate revenue growth
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Took on direct leadership of the People team for six months, focussing on talent retention, employee development, and organizational culture
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Acted as a sparring partner and advisor to the CEO/CCO in strategic decision-making​
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Key Achievements:
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Established a structured OKR strategy process and regular management offsites, increasing organization-wide strategic clarity by 33% (measured in an employee survey), reducing average decision-making time for key priorities by ~20%, and improving OKR delivery rates from 68% to 85% within one year
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Led a cross-functional initiative with Product and Sales to evaluate new revenue streams, resulting in a validated business case and go-to-market plan for launching a subscription model for private users, projected to generate ~15% additional annual revenue
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Co-created a company-wide growth development framework with clear role profiles and career pathways covering 100% of non-management roles, improving transparency and laying the foundation for better performance evaluation and internal mobility
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Chief Revenue Officer
GetCouped Technologies, Berlin
Coup supports startups, scaleups, and SMEs with easy access to government funding
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Joined Coup in a co-founder–like capacity, shaping our commercial strategy in a profitable environment. I lead Sales and Marketing end-to-end, owning GTM, revenue generation, pipeline growth, and customer expansion.
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Define and execute Coup’s revenue strategy across Sales and Marketing
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Lead sales strategy, outbound/inbound development, pipeline acceleration, and deal execution
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Establish data-driven processes to optimize pipeline quality, conversion rates, and customer lifetime value
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Lead brand positioning, messaging, and marketing campaigns
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Expand community-building and brand-awareness initiatives to drive long-term revenue growth
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Drive strategic partnership development, co-selling opportunities, and ecosystem collaborations
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Partner closely with Product and R&D Consulting to align GTM efforts across the entire customer journey
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Represent the company at key stakeholder meetings, events, and partner networks
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Build, scale, and coach high-performing Sales & Marketing teams​
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Founder and Strategy Consultant
Independent, Berlin
Consulted clients on developing diversity and inclusion (D&I) strategies across people operations and leadership development:
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Founded and managed a consultancy business as part of an Executive MBA program at TUM School of Management
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Acquired and managed client relationships, tailoring consulting services to organizational needs and business goals
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Advised on integrating D&I into talent acquisition, employee development & compensation frameworks
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Designed and led leadership workshops to support inclusive, high-performing cultures aligned with business and compliance goals
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Key Achievements:
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Built D&I audit blueprint following ISO 30415:2021 standards and guidance
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Developed recommendations to address unintended effects of diversity initiatives in collaboration with TUM Chair for Strategy & Organization
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Delivered 20+ leadership workshops and speaking engagements, reaching 500+ managers and employees and receiving 90–95% positive feedback on clarity, relevance, and practical takeaways
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Advised 10+ organizations on integrating D&I into talent acquisition, employee development, and compensation frameworks, tailoring solutions to organizational needs and business goals​
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Key Clients:
Flottweg, elobau, Porsche Consulting, Project Management Institute, Cornelsen, Personio, door2door, and TUM School of Management
Project Leader
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Software company providing ridepooling mobility solutions for public transport operators
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Strategic partner to public transport operators from service design to launch of ridepooling operations, working at the intersection of product, operations, and commercial teams in a B2B SaaS environment:
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Led end-to-end service design and product launch projects, aligning business needs with market insights and customer requirements
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Developed business cases, go-to-market strategies and tailored playbooks to support commercial and operational growth
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Aligned cross-functional teams to streamline processes, improve speed to market and customer experience
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Key Achievements:
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Successfully launched a strategic ridepooling operations service with Germany’s second-largest public transport association in 3 months (65–75% faster than typical rollouts), creating a scalable blueprint for replication in further cities
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Delivered comprehensive process optimizations across the customer journey, reducing operational inefficiencies by 20-25% and improving overall customer experience score by 15%
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Media Coverage (available in German only):
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Lab4Mobility Webinar: Der kvgOF Hopper - Ein erfolgreiches Mobilitätsangebot auch zu Krisenzeiten
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Blog Article: Der kvgOF Hopper — erfolgreiches Mobilitätsangebot auch zu Krisenzeiten
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Podcast-Interview: City in motion Podcast: On-Demand Mobilität als Ergänzung zum Nahverkehr
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Publication in trade journal for public transport (NVP 11/2020): Ridepooling als innovative Alternative für die Mobilität im ländlichen Raum
Head of Account Management
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Provider of online food delivery services
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Led regional account management and business expansion during a phase of rapid growth, aligning teams and processes to support scale and profitability:
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Built, led and developed a team of six Account Managers
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Implemented foundational processes to improve customer experience, retention and revenue growth
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Led strategic development and operational account management for the region to drive customer satisfaction, performance, and expansion
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Led negotiations with strategic key accounts to support revenue growth
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Key Achievements:
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Spearheaded the launch of operations in Dresden and Leipzig while expanding market share in Berlin, contributing to an estimated 10–20% increase in regional market presence within the first 9 months
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Improved financial stability through renegotiated franchise agreements, contributing to a 12% uplift in regional revenue
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Improved customer retention by 15-20% through regular check-ins, performance analysis, and upselling, resulting in stronger customer relationships and boosting customer satisfaction scores by 15% within 12 months
Jun 2015 - Jul 2016
(1 year, 2 months)
Executive Assistant ​
Boston Consulting Group, Berlin
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Global management consultancy
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Strategic support at management level:
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Led high-level stakeholder management, communication, and project coordination to ensure efficient project execution
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Developed detailed analyses, dashboards and presentations for management and board members on the client side
Sep 2009 - Aug 2011
(2 years)
Consultant ​
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Niche consultancy for approval procedures for railway rolling stock and locomotive manufacturers
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Acted as coordinating interface between customers, authorities and testing laboratories during approval processes of railway rolling stock
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Consulted on railway software approval projects through expert guidance and compliance management
COMPETENCIES, SKILLS & TOOLS
Strategy & Leadership: Executive Advisory in Strategic Decision-Making | Strategic Planning & Execution | Change Management (ADKAR, Kotter) | Stakeholder Engagement & Alignment | Board & C-Suite Communication
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People Development: Leadership Coaching & Mentoring | Team Building | People Development | Diversity, Equity & Inclusion (DEI) Initiatives | Employee Engagement & Retention
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Operational Excellence: Project Management (Agile, Waterfall) | OKR/KPI Development | Cross-Functional Collaboration | Process Optimization | Budget Planning & Financial Oversight
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Innovation Management: Design Thinking | System Thinking | Product Strategy & New Product Development | New Venture Development | Startup Building | Business Model Innovation | MVP Prototyping & Validation | Go-to-Market Strategy | Scaling & Growth Planning
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Analytical & Communication Skills: Data-Driven Decision-Making | Business Case Development | Analytical Insight | Negotiation & Conflict Resolution | Storytelling & Presentation Design | Stakeholder Management
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Tools & Platforms: Google Workspace & Collaboration Tools (Docs, Sheets, Slides, Drive, Meet) | ChatGPT & AI Productivity Tools | Slack | Miro | Notion | Trello | Jira | Salesforce | Tableau
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Languages: German (C2 – native) | English (C1 – fluent) | French (C1/B2 – proficient)
GALLUP STRENGTHS
Responsibility: I have a strong sense of accountability and ownership, grounded in core values and a people-oriented leadership approach
Decision-Making: I am strong in making informed decisions by considering diverse perspectives and focusing on critical business drivers
Empathy: I have high emotional intelligence and proven expertise in mentoring, building relationships, and understanding team dynamics
Relationship Building: I have a natural ability to build authentic, trust-based relationships that drive team collaboration and progress
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Intellection: I thrive on deep analysis of complex business challenges, combining intellectual curiosity, self- reflection, and critical thinking
LEADERSHIP PRINCIPLES
Trust: I build trust through credibility, reliability, and genuine relationships, while staying mindful of my intentions and the broader business impact
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Transparency: I support a culture of open and honest communication, where sharing knowledge helps teams see the bigger picture, adapt to change, and make informed decisions
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Ownership: I encourage people to take ownership and step into responsibility, empowering them to act with autonomy and confidence
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Growth: I am committed to continuous learning for myself and others by encouraging reflection, open feedback, and development
ADDITIONAL INFORMATION
Health Constraints: Due to allergy and asthma, office dogs represent a health risk for me
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References: References will be provided upon request